Yash DabhadeAI Engineer

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Unseen: The Untold Story of Deepinder Goyal and the Making of Zomato

Megha Vishwanath · Biography

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Takeaways

A business biography that tries to be honest rather than flattering. How a menu-scanning side project became one of India's biggest consumer companies.

Zomato, in Stages

  1. Foodiebay: scanned menus online
  2. Zomato: restaurant discovery
  3. global expansion + pullback
  4. food delivery
  5. IPO
  6. Blinkit + quick commerce
Every stage required killing part of what worked in the previous one.

Notes

  • The origin is a tiny, real problem — people in an office wanting to see menus. Great companies often start as unglamorous utilities.
  • Deepinder comes across as intense and often difficult, and the book does not hide that. Refreshing for a founder biography.
  • Walking back from bad expansion bets quickly is its own skill.
  • Author covered startups as a journalist before joining Zomato, so it reads like reporting with inside access.